We apply behavioral science to bridge the gap between knowing and doing, making it easier for people to adopt and sustain healthier habits.
Introduction
While most people understand the importance of nutritious food, regular exercise, and good sleep, many struggle to maintain healthy habits or break unhealthy ones. How can we guide individuals toward healthier lifestyles and design environments that promote positive change? By applying behavioral science to health and health-tech, we create personalized strategies that make adopting and sustaining healthy habits easier.
Our Expertise
We specialize in integrating behavioral insights into health initiatives to ensure they resonate with your audience and lead to long-term change. Our focus includes:
Medication Adherence: Enhancing compliance through smart reminders, habit formation techniques, and gamification.
Digital Health Engagement: Boosting user interaction with health apps via personalized content and behavioral nudges.
Effective Health Communication: Crafting messages that motivate behavior change using framing effects and simplification.
Physical Activity and Nutrition Promotion: Encouraging healthy lifestyles through gamification and environmental design.
Mental Well-being Support: Developing accessible digital tools for mental health resources.
