The Behavior Journey Map takes the standard user journey flow and adds the nuance of behavioral science elements, giving you play-by-play insights on how to design your solution.

Our experts map out each step in the user journey, taking care to identify the context, sources of motivation, and barriers, as well as the emotional and cognitive factors at play. Steps can be visualized through custom-made mock-ups. 

With the Behavior Journey Map as a guide, your development and design team will have a blueprint for strategically crafting how the user interacts with your product in a behaviorally informed way. 

Why it’s useful:

• Understand the psychology behind your user journey: View your solution from a journey perspective and understand what psychological factors are at play at each stage to identify key leverage points

• Explore behaviorally informed pathways: Identify alternative pathways that leverage specific psychological mechanisms and avoid known barriers

• Accelerate implementation: Go from idea to implementation quickly by using the mock-ups as a starting point

Expected Turnaround: 3-5 weeks.