Want to ensure that you are optimizing engagement as well as meaningful behavior change? The Behavior Matrix is a strategic tool that maps key behaviors influencing your product's success.

Our experts will collaborate with you and your team to review your ecosystem, mapping interactions between your North Star goal, key product loops, funnels, corresponding KPIs, and target behaviors.

Why it’s useful:

• Aligning KPIs with Key Behaviors: Align user behaviors with appropriate KPIs, ensuring efforts are targeted at what really drives meaningful engagement.

• Strategic Insight: Offers a comprehensive view of your engagement strategy, identifying inconsistencies and areas for improvement, and highlighting how different product features interact.

• Informed Decision-Making: Empowers your team to make informed choices about which levers to pull to optimize business goals, based on a clear understanding of how various user behaviors impact your KPIs.

Expected Turnaround: 1-2 Week(s)