
meet the Collective
Jared Peterson

Jared Peterson
Decision Scientist, Behavioral Scientist, Co-Founder
Harnessing the science of behavior with the science of expertise to change behavior and improve decision-making
United States
nuance
A little bit about me
Jared weaves together behavioral and decision sciences in the development of strategies and digital applications that change behavior and improve decision-making. He has worked across a diverse array of industries, including health, EMS, finance, law enforcement, child welfare, recycling, AI, and hospitality. His focus is on unraveling complex problems into clear strategies informed by the psychology of specific audiences. These strategies are then transformed into designs, training programs, and digital tools that promote better behaviors and decision-making. Particular interests: Expert decision making, behavior change, human-computer interaction, feedback dynamics, health.
Credentials
- B.S. in Psychology, and minor in Organizational Behavioral from BYU-Hawaii - MSc in Behavioral and Decision Sciences at University of Pennsylvania













