German effectiveness mixed with Scottish and Irish creativity. Mission-driven to create positive societal impact, through the intentional design of human-centred tech. Navigated from a scientific study of the human mind to its application into everyday products. Worked as a user researcher and behavioural scientist for an early-stage digital health app startup. Passionate about using behavioural science as a first principles approach to ideating, designing and marketing products. Entrepreneurial spirit, constantly tinkering with startup ideas. Doesn’t like tomatoes. Particular topics of interest: health, personalisation, social connection, evolutionary mismatch, human-AI interaction