meet the Collective

meet the Collective

meet the Collective

Samuel Salzer

Samuel Salzer

Behavioral Strategist & Co-Founder

Hi, I'm a behavioral strategist, author, and keynote speaker specializing in habit formation and designing products that drive long-term behavior change.

Sweden

nuance

Samuel Salzer

Behavioral Strategist & Co-Founder

Hi, I'm a behavioral strategist, author, and keynote speaker specializing in habit formation and designing products that drive long-term behavior change.

Sweden

nuance

Samuel Salzer

Behavioral Strategist & Co-Founder

Hi, I'm a behavioral strategist, author, and keynote speaker specializing in habit formation and designing products that drive long-term behavior change.

Sweden

nuance

A little bit about me

Samuel is an applied behavioral scientist, specializing in the intersection of product, design, and AI. He serves as a senior advisor to numerous leading tech startups and stands at the forefront of the emerging field of Behavioral Design. A frequent keynote speaker, Samuel co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." He is also the founder of Habit Weekly, the largest community for behavioral designers. Particular interests: habit formation, reward loops, health and sustainability initiatives, neurodiversity, behavioral personas, and AI-related interventions.

A little bit about me

Samuel is an applied behavioral scientist, specializing in the intersection of product, design, and AI. He serves as a senior advisor to numerous leading tech startups and stands at the forefront of the emerging field of Behavioral Design. A frequent keynote speaker, Samuel co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." He is also the founder of Habit Weekly, the largest community for behavioral designers. Particular interests: habit formation, reward loops, health and sustainability initiatives, neurodiversity, behavioral personas, and AI-related interventions.

A little bit about me

Samuel is an applied behavioral scientist, specializing in the intersection of product, design, and AI. He serves as a senior advisor to numerous leading tech startups and stands at the forefront of the emerging field of Behavioral Design. A frequent keynote speaker, Samuel co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." He is also the founder of Habit Weekly, the largest community for behavioral designers. Particular interests: habit formation, reward loops, health and sustainability initiatives, neurodiversity, behavioral personas, and AI-related interventions.

Credentials

- One of first Chief Behavioral Officers in Europe - Founder of Habit Weekly and Habit Coach Professionals - Co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." - 8 years of experience in public speaking and leading behavioral science training

Credentials

- One of first Chief Behavioral Officers in Europe - Founder of Habit Weekly and Habit Coach Professionals - Co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." - 8 years of experience in public speaking and leading behavioral science training

Credentials

- One of first Chief Behavioral Officers in Europe - Founder of Habit Weekly and Habit Coach Professionals - Co-authored the book "Nudging in Practice - Helping Organisations Make It Easy to Do the Right Thing." - 8 years of experience in public speaking and leading behavioral science training

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